8/11/2023 0 Comments Fireball whiskey bottle sizeIn March of 2023, Fireball's parent company, Sazerac Co., responded to the lawsuit by claiming that the plaintiffs had no standing to file the lawsuit and by stating that the bottle designs were not confusing, according to Bloomberg. The other is what the lawsuit considers misleading language on the label of Fireball Cinnamon, which describes the product as a “malt beverage with natural whisky and other flavors and caramel color.” The drink does not contain any whiskey, and instead contains “natural whisky flavor,” which the lawsuit believes could be made clearer on the label. One is the near-identical appearance of bottles of Fireball Cinnamon Whisky to Fireball Cinnamon. The crux of the lawsuit comes down to two issues. Instead, she discovered that what she had purchased was ultimately a malt liquor-based beverage that contained no whiskey at all. According to The New York Times, Marquez purchased a bottle of Fireball Cinnamon, expecting to receive a whiskey-based libation. ![]() In January 2023, a Chicago woman named Anna Marquez, filed a lawsuit against the parent company of Fireball, The Sazerac Company, alleging fraud. That’s why you might see mini bottles of Fireball at the checkout station of your local gas station, even if it’s illegal for the store to sell whiskey. Since malt beverages are classified with beer and wine, that means Fireball Cinnamon can be sold at many more locations than Fireball Cinnamon Whisky - about 170,000 more in the US, according to Fireball’s FAQ page. Laws dictating alcohol sales vary greatly by state, and many areas allow for sales of beer and wine in more stores than hard liquors like whiskey. Technically speaking, once you add sugar to a spirit and lower its ABV it becomes a liqueur rather than a spirit.įireball created Fireball Cinnamon so they could sell their product in more places. It’s a 33% ABV (66-proof) liqueur made with a mix of Canadian whiskey, sweeteners and natural cinnamon flavoring. The flagship product, and the one you’ll find all over the brand’s website and social media channels, is Fireball Cinnamon Whisky. ![]() There are actually two different products marketed as Fireball. So what does all of this mean? Is Fireball whiskey or not? Read on to find out everything you need to know about the Fireball whiskey controversy. Known for its fire demon-emblazoned bottle and Atomic FireBall candy-like taste, the spicy spirit has recently been in the news over a lawsuit alleging that Fireball doesn’t actually contain whiskey at all. The cinnamon-flavored liqueur from Canada, which bills itself as “Cinnamon Whisky,” has become one of the top-selling liquors in the United States over the past decade. ![]() The lawsuit, though filed solely by Marquez, seeks to cover anyone in Illinois, North Dakota, Wyoming, Alaska, Arizona, Idaho, Mississippi, Iowa, South Carolina, Kansas, Arkansas, and Utah who has purchased Fireball Cinnamon.You’ve almost certainly tried Fireball before. "Any product with Fireball 'Cinnamon' on the front label, without 'Whisky', is either our malt-based or wine-based product." "There are 2 key differences between the Fireball Cinnamon labels vs the Fireball Whisky label: Any package with Fireball 'Cinnamon Whisky' on the front label is our whisky-based product," the site explains. ![]() On the Fireball website, the company spells out the difference between its whisky and malt products. In other words, buyers may believe that natural whisky is added to the drink as a separate ingredient, rather than understanding that only "whisky flavors" are added. "Using the words 'With Natural Whisky & Other Flavors' is a clever turn of phrase because consumers who strain to read this will see how 'Natural Whisky' is distinct from 'Other Flavors,'" the lawsuit reads.Ĭustomers "will think the Product is a malt beverage with added (1) natural whisky and (2) other flavors," it added.
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